At LONGWELL we are proud to be a brand of professional products for the world of hairdressing, committed to offering the best solutions and innovative experiences in hair beauty, always focusing on the support that hairdressers need. With an honest and accessible attitude, he pursues simplicity and practicality as key arguments to make his audiences fall in love, from the professional hairdressing salon to his final client.

Our manifesto

LONGWELL is more than just a brand: it is the voice of a beauty that dares to be bold. It is a movement, an expression of authenticity, and a celebration of what is real.

At LONGWELL we know that true beauty doesn’t have a single shape or a single shade. It lives in every curl, in the colour of every strand, and in the story of every individual.

We are inspired by you to create products that elevate your self-expression and transform not only hair, but identity itself. Because hair is history; it is expression; it is the voice of who we are. And at LONGWELL we care for it with the same passion with which we celebrate you every day.

We nurture it alongside you—the professionals who, day after day, enhance not only the hair but the confidence of those who sit in your chairs. Your daily dedication, your talent, and your passion inspire us to go further.

We honour those who take risks, who experiment and reinvent themselves, as well as those who find beauty in the calm, the classic, and the understated.

Because in a world full of possibilities, home to over 8 billion people, LONGWELL is a space where everyone belongs—a place where you can be and create without fear.

You, who turn dreams into reality and inspire new ones; you, who transform looks and set trends… You, who find beauty in the simple and the extraordinary: you are, and always will be, our deepest inspiration.

LONGWELL YOU’RE OUR INSPIRATION